You will be able to benefit a lot from hiring a book publicist. A major advantage is that publicists have connections. These connections were developed years ago. In this case you will be able to access doors you may never have been able to. You cannot get much help from publicists when it comes to getting back on media coverage. But the good thing is they have made some really good connections. They know exactly where and how they can be able to connect with new people. As an author it is very important to have media exposure. The problem comes from the fact that they don’t know who they can call or even where they can start. Generating publicity is not easy, if anything it can be very complicated. The perfect time to call, the right shows to attend and the right producers are some of the details you will need to take care of. All these details will be taken care of when you hire a publicist.
Another advantage of book publicists is that some media outlets don’t work directly with authors. This means they can only work with you when you have a publicist. A lot of media outlets always want to work with a more formalized system. They will only be willing to work with you in a case where you have a publicist. Publicists have the right expertise to guide you. Going to radio stations and shows without guidance can be dangerous. You will get the proper coaching from a good publicist. He will work to ensure that you will have etiquette with your words. He will also ensure that you will avoid making any mistakes.
A good book publicist knows how to spin things in the media and this is an added advantage. Good publicists know how to make something useful out of topics and themes in your book. In thi case they can transform it into a newsworthy and timely occasion. Developing the right message is also easy when you have a book publicist. Using the right angles it will be easy for a publicist to get the right attention from the media. Maximizing interest in your book will be easy for them because they will be able to pick the right angle. An added advantage of book publicists is that they know how to get the message to the right people. You may not go far even if you are able to book yourself in radio stations or shows. A good publicist will provide everything a good show producer needs to book as a guest. He will then work hard to get your message to the right people. A lot of hosts book a guest because a trusted publicist referred them.